In the eyes of different people will see a different trend in science and technology.
In layman's eyes, to see is a furniture business of Chinese enterprises legendary stories and her “weird” leaders. In 2005, an “unstoppable trend” sweeping the entire IT industry for many entrepreneurs trying to prepare the Chinese people are encouraged – the Chinese people and created a world-class software company.
The trend of employees in the eyes, to see is a prosperous business in the company and several pro-and added, “the boss”, an all-encompassing corporate university. “Joy at Work” and “have fun” for many young people willing to start their work life has been met.
Now, more and more competitors to see a “run” trend. Although China is not the first start, but the results can speak, these “opponents” found that good at innovation, courage to change the trend in technology seems to do some “can not stop” the.
In the end, “Trend Micro” is what kind of business? Took 8 months of Trend Micro (China) Co., Ltd. has its own remain a top some insight.
“Run” trend
Things such as the Bureau of new chess game.
Many people remain a top the impression that he was from Microsoft (China) Co., Ltd. Deputy General Manager of identity began. Stroke, remain a top, the Trend Micro has been appointed China's new Marshal nearly eight months. So, these days, what he busy?
Remain a top, led by the Trend Micro security services further established from the “product orientation” to the “customer oriented” changes.
Life Building in Beijing's Chaoyang bright and spacious office, the reporter saw the rush of it remain a top covered the sun, as China's head of Trend Micro, he does not look serious, even moderate and always full of sublime smile. “Work is fun.” He said, smiling.
If the change as before, in any case you can not think of a young man 12 years of Microsoft's hard work will come to a main information security company. In many, the idea of Microsoft innovation, R & D management, corporate culture and other passions, are worth noting in the book, brought to share with domestic enterprises.
Independent from the Asia Pacific region the first 4 and a half months, the independent operation of Trend Micro, led by China remain a top plan as expected, timely and effective completion of the changed face of Trend Micro, channel structure and policies of the successful debut layout. Remain a top also highlighted his efforts since taking office three things: enhance Trend Micro with the Chinese government and industry cooperation and support, with partners and channels to promote cooperation between, and create a more powerful organization team.
However, things are not all smooth sailing, great challenges remain. For example, remain a top to receive a lot of channels and partners from the complaint, said Trend Micro's channel policy change too fast, they can not keep pace, more difficult to forecast the future. Channel has a long experience know which remain a top interest in the security industry, “de canal was the world” the situation has not changed.
End of 2005, did not hesitate to remain a top channel partners to disclose the just completed building a blueprint matrix organization structure, and with channel partners to share the future are designed for different types of customers of different market position and products, and Trend Micro will soon idea of a “Blue Ocean Strategy.”
This positive “vertical and horizontal,” no doubt prove very useful to both sides. In 2005, it is the trend of technology and channel partners in the joint efforts of the elite channel capacity and commitment in reaching the completion of quarter rate was a gratifying performance. According to Trend Micro from the sales department of statistics, in the third quarter, Trend Micro elite channels the contribution of total business sales increased by 20% or more. To channel-oriented business model reflects the trend in science and technology to the sincerity of channel partners, while also quickly get a positive response and market feedback.
In solidarity, while channel partners, remain a top and his Chinese team also take greater account of market segments and customer groups. According to remain a top, currently being implemented in China, Trend Micro, “customer-oriented” business strategy, different customers using different strategies, different market practices, this is the current software closely watched “Blue Ocean Strategy.”
“In the Trend Micro, our Blue Ocean strategy is to focus on enterprise development and major customers, promote gateway, hardware, services, products, and small and medium enterprises in the field of blue ocean strategy will be aimed at SMB SME characteristics, use of life in Beijing's Chaoyang Gate bright and spacious office buildings, the reporter saw the rush of it remain a top covered the sun, as the trend of China's head of science and technology, he does not look serious, even moderate and always full of joy and smiles. “is happy. “He said, smiling.
If the change as before, in any case you can not think of a young man 12 years of Microsoft's hard work will come to a main information security company. In many, the idea of Microsoft innovation, R & D management, corporate culture and other passions, are worth noting in the book, brought to share with domestic enterprises.
Independent from the Asia Pacific region the first 4 and a half months, the independent operation of Trend Micro, led by China remain a top plan as expected, timely and effective completion of the changed face of Trend Micro, channel structure and policies of the successful debut layout. Remain a top also highlighted his efforts since taking office three things: enhance Trend Micro with the Chinese government and industry cooperation and support, with partners and channels to promote cooperation between, and create a more powerful organization team.
However, things are not all smooth sailing, great challenges remain. For example, remain a top to receive a lot of channels and partners from the complaint, said Trend Micro's channel policy change too fast, they can not keep pace, more difficult to forecast the future. Channel has a long experience know which remain a top interest in the security industry, “de canal was the world” the situation has not changed.
End of 2005, did not hesitate to remain a top channel partners to disclose the just completed building a blueprint matrix organization structure, and with channel partners to share the future are designed for different types of customers of different market position and products, and Trend Micro will soon idea of a “Blue Ocean Strategy.”
This positive “vertical and horizontal,” no doubt prove very useful to both sides. In 2005, it is the trend of technology and channel partners in the joint efforts of the elite channel capacity and commitment in reaching the completion of quarter rate was a gratifying performance. According to Trend Micro from the sales department of statistics, in the third quarter, Trend Micro elite channels the contribution of total business sales increased by 20% or more. To channel-oriented business model reflects the trend in science and technology to the sincerity of channel partners, while also quickly get a positive response and market feedback.
In solidarity, while channel partners, remain a top and his Chinese team also take greater account of market segments and customer groups. According to remain a top, currently being implemented in China, Trend Micro, “customer-oriented” business strategy, different customers using different strategies, different market practices, this is the current software closely watched “Blue Ocean Strategy.”
“In the Trend Micro, our Blue Ocean strategy is to focus on enterprise development and major customers, promote gateway, hardware, services, products, and small and medium enterprises in the field of blue ocean strategy will be aimed at SMB SME characteristics, use and procurement of new features products. In addition, the new breakthroughs in key industries will become the future trend of science and technology component of blue ocean strategy. “remain a top, said,
For this reason, remain a top on in the “always run” state of Trend Micro revealed the rare self-confidence: “Trend Micro 2005, net sales in the global market was 621.9 million U.S. dollars, an annual growth rate of 18%. The company's operating income and net income of 234.8 million U.S. dollars respectively, and 159 million U.S. dollars. We believe in the near future promising breakthrough in sales of 10 billion. “and so much more confidence remain a top Another important reason is that the trend of information technology in a number of safety more developed countries, such as the United States, Japan, have already done the “anti-virus = Trend,” a concept, especially in the “Fortune 500” of large enterprises, indicating that Trend Micro is also in the Chinese market is fully equipped with the strength of.
“Enjoy the fun of work, to find happiness at work.” Remain a top team will be led by Trend Micro lively corporate culture to the extreme.
“Smile” trend
A company to “run” the greatest central force or “people.” So, Trend Micro on talent attraction where?
“Enjoy the work of the fun, find some fun now!”
Jobs in Trend Micro's book, a very eye-catching many entrepreneurs would eventually lead to heart: “In the Trend Micro, slippers, cola, jeans have long been our trademark, will play will also focus on downtown is our ability . We believe that only happy people to work to their potential, to create the highest performance. We are committed to creating a happy working environment for everyone genuine interaction, open communication. We are happy to share with you: We make it a FUN place to work! “
Because of this, Trend Micro, as market leader in China who remain a top trend in more than one demonstration of his appreciation of science and technology culture. “Currently, Trend Micro's corporate culture, like most of Microsoft's five years ago, corporate culture, is I like the corporate culture. This is also attracted me to join one of the reasons Trend Micro.” In his view, an enterprise When the fast-growing, business is a dynamic, trend precisely in such a stage, and the trend is also the founder of “smile with the work” concept included in the company's aim to become the company's “people-oriented” building a model of human resources platform.
Remain a top introduction, from Trend Micro has always insisted on “a million programmers contest” to the trend in Nanjing, China Science and Technology R & D center, all reflect a trend in people-oriented science and technology enterprises within the building. In particular, was established in August 1997 R & D centers in China, it has become the core technology department of Trend Micro, Trend Micro's global research and development is also an important part of system.
With such abundant talent pool, the China team's personnel development goals, remain a top reporter is expected beyond frank: “this time to understand a bit of Trend Micro's talents, I found that Trend Micro and some Chinese companies can improve place “, he further added:” Trends talent program has been incorporated into a plan of my future trend is the establishment of a 'general officer training program', similar to the IT industry 'Whampoa Military Academy'. The training may not be rigid target of training products , but more focused on their comprehensive ability, such Renqiangzucheng trend of elite technology unit. “This, remain a top Ren Wei, talent cultivation and Zu Zhi Shi Jishang Tuandui a Qiyezhenzheng into the Zhongyaoyibu International of Wutai. Because Trend Micro is a transnational team, so he transnational talent management is particularly important.
Currently, Trend Micro's core management team from China, Japan, India, the United States, Germany, Argentina 6 countries. In Chang's founder, led by Trend Micro, this “hybrid team” to achieve a coordinated, joint decision-making. Strong cohesion and cultural diversity through the proposed humane core values “4C + T”: Creativity (innovation), Change (to change), Communication (communication), Customer (client), Trustworthiness (reliable). Meanwhile, Trend Micro has made two magic weapons: One is “no”, that the company's overall interests above all else, to solve customer problems first; the second is “free to do their own, the best potential to play a” spirit.
A public “cheerful” trend staff, business managers are even more that the public has set a good sense of team, so what Trend Micro to stop it?
“Innovative” trend
Market is constantly changing, with ample reserves of talent, accumulated past achievements, and more to force a business can not stay in a rut.
Enterprises to remain a top security than being a doctor: “As a doctor of the patient, the success of anti-virus expert service programs, must take the initiative, 'look smell it' is essential.
In 1988, when the Trend Micro has just incorporated in Los Angeles, the computer virus is only just emerging, only to destroy the computer's hard drive and data. At the time only used by Trend Micro is “virus behavior monitoring” technology to the desktop computer's anti-virus concerns, and in 1989 introduced the Personal Edition anti-virus software PCcillin.
However, soon after 1990, when the first network server against virus was found in the United States, Chang's acutely aware that in the future network environment, the server will be at the core of the network to protect the lives of the network server, also protect the living resources of the network's core. The future of distributed computing, the various functions the server will occupy an increasingly important position. At that time, the company, while still tiny, but of vision Chang's focus all our resources, cooperation with international famous companies Intel, developed the first generation of server anti-virus technology – LANDesk Virus Protect, this technology is still best-selling Europe and the United States. Using LANDesk Virus Protect technology base and subsequently received a number of international patent “drugs are the air” technology, Trend Micro introduced the world's gateway anti-virus was famous wall InterScan. Now, bring Trend Micro, people first thought is that it's advanced server anti-virus technology, Trend Micro also be known.
The trend in technology is so far not succeeded in all, a security company, in 2002, Trend Micro has launched a landmark in the world's EPS Enterprise Protection Strategy, the initiative taken preventive measures, early in the outbreak by the central control timely deployment of pre-code system, and the virus life cycle management, enabling users to get maximum security guarantees.
Meanwhile, Trend Micro is more service-oriented quality start, exclusive of its business advisory services-PSP (Premium Support Program) since its inception, it received a number of international business of all ages.
However, faced with change is very painful. Technology from a product oriented to customer-centered, conceited R & D engineers are no longer a hero in the past, the mentality of the adjustment process of individuals or businesses is a great challenge.
In this regard, remain a top security company likened to a doctor: “As a doctor of the patient as a successful anti-virus expert service programs, should be hidden for internal threats, clinic pulse, customized to provide proactive, preventive maintenance, to prevent the virus outbreak, and to ensure uninterrupted operation. is particularly important is that these anti-virus expert service programs, should provide anti-virus experts around the clock alert, security threats throughout the life cycle management, coupled with a unique method of assessment to assess the effect of customer security. “
Under the guidance of this thinking, remain a top and a Trend Micro Focus colleagues started the current market environment, the security company for a new breakthrough, especially with the 3G technology standard the Chinese market matures, the integration of multiple network for a variety of security risks becoming increasingly prominent. “Trend Micro's anti-virus line will not change, but evolution will occur. Trend Micro anti-virus software from its vendor, to provide customers with information security services company in transition.” Remain a top, said: “The security service will be multi-faceted, it will span a variety of technical fields, through the 'active anti-virus services' protection against unknown threats. It is ultimately a need for vendors and customers take the initiative to work closely, even as doctor and patient on the existence of a variety of unhealthy communication and exchange of security risk. “
At the same time, this security, “exchanges” of the increasingly wide scope, even targeting the popular mobile communication security services. In 2006, Trend Micro and the first portal in China – Sina hand together to create a domestic security vendors and mobile service operators SP security cooperation precedent. This service also marks the implementation of initiatives to Trend Micro security services operate a new “change” out of the first substantive step.
As of change, both remain a top heritage of the founder Mr. Zhang Mingzheng “unique gene”, also operates its own principles. On the one hand, he dared to change, the courage to different, equally enjoy the work of promoting the fun of the “have fun” philosophy; the other hand, some things he is unwavering exploration, such as innovative technologies and concepts to break through.
Particularly important is that in the past remain a top is the simple life, true to yourself, never even led a team of Chinese stop.
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